Analyzing Political Communication with Digital Trace Data: by Andreas Jungherr

By Andreas Jungherr

This publication bargains a framework for the research of political verbal exchange in election campaigns in line with electronic hint info that files political habit, pursuits and evaluations. the writer investigates the data-generating procedures best clients to engage with electronic prone in politically suitable contexts. those interactions produce electronic strains, which in flip could be analyzed to attract inferences on political occasions or the phenomena that provide upward thrust to them. different factors mediate a dead ringer for political fact rising from electronic hint facts, corresponding to the clients of electronic providers’ political pursuits, attitudes or cognizance to politics. on the way to arrive at legitimate inferences concerning the political truth at the foundation of electronic hint info, those mediating components must be accounted for. the writer provides this interpretative framework in an in depth research of Twitter messages touching on politics within the context of the 2009 federal elections in Germany. This ebook will entice students attracted to the sphere of political communique, in addition to practitioners lively within the political arena.

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Extra resources for Analyzing Political Communication with Digital Trace Data: The Role of Twitter Messages in Social Science Research

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6, The Media Connection, I analyze temporal dynamics of Twitter messages commenting on politics during the campaign for the 2009 federal election in Germany. I will show that the temporal dynamics and content of Twitter messages follow a hybrid logic of political coverage; this follows on occasions the same logic as the coverage of political actors in traditional news media, while in other cases a logic specific to political expression on Twitter. A detailed analysis of message contents posted during four prominent mediated events shows that these events led to a significant increase in messages referring to politics.

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Lexington Books, Lanham Pew Research: Journalism Project (2010) Social media aid the Haiti relief effort. PEJ New Media Index January 11–15, 2010. org/index_report/social_media_aid_haiti_ relief_effort Rainie L, Smith A, Schlozman KL, Brady H, Verba S (2012) Social media and political engagement. Pew Internet Am Life Proj. org/Reports/2012/Political-engagement. aspx Shamma DA, Kennedy L, Churchill EF (2011) Peaks and persistence: modeling the shape of microblog conversations. In: Hinds P, Tang JC, Wang J, Bardram J, Ducheneaut N (eds) CSCW 2011: proceedings of the ACM 2011 conference on computer supported cooperative work.

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