By Kees Jansen, Sietze Vellema
This quantity examines intimately how some distance agribusiness firms are responding to the possibilities and pressures due to rising environmental knowledge, to play their half within the "greening" of agriculture and nutrition. specifically, in what methods are those companies altering their R&D and enterprise practices so one can strengthen new environmentally orientated items, prone and strategies of construction? And what can they alter in their personal volition, and the place is exterior path an important of environmentally pleasant innovation? those questions are explored via a chain of hugely unique investigations of specific biotech and different agribusiness companies--including Monsanto, Ciba Geigy, Dole, and Chiquita--and their habit specifically components of the realm, together with California, Europe, Australia, Brazil, and important the United States.
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Additional resources for Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation
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A major factor motivating Monsanto to develop and to market new agricultural biotechnologies was that its patent on glyphosate, the active ingredient in its biggest proﬁt-maker, the herbicide, Roundup, was due to expire in the year 2000. 3 billion a year. Roundup’s global sales were ﬁve times higher than those of its next largest competitor. 2 The continuous proﬁts from the sales of Roundup supported the company’s early investments in biotechnology in the 1980s. However, due to the expiration of the company’s long-time patent on Roundup’s active ingredient, glyphosate, the reliable proﬁt-maker was in danger, especially since glyphosate is easy to produce and agrochemical companies were able to launch competitive product lines.