Agribusiness and Society: Corporate Responses to by Kees Jansen, Sietze Vellema

By Kees Jansen, Sietze Vellema

This quantity examines intimately how some distance agribusiness firms are responding to the possibilities and pressures due to rising environmental knowledge, to play their half within the "greening" of agriculture and nutrition. specifically, in what methods are those companies altering their R&D and enterprise practices so one can strengthen new environmentally orientated items, prone and strategies of construction? And what can they alter in their personal volition, and the place is exterior path an important of environmentally pleasant innovation? those questions are explored via a chain of hugely unique investigations of specific biotech and different agribusiness companies--including Monsanto, Ciba Geigy, Dole, and Chiquita--and their habit specifically components of the realm, together with California, Europe, Australia, Brazil, and important the United States.

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A major factor motivating Monsanto to develop and to market new agricultural biotechnologies was that its patent on glyphosate, the active ingredient in its biggest profit-maker, the herbicide, Roundup, was due to expire in the year 2000. 3 billion a year. Roundup’s global sales were five times higher than those of its next largest competitor. 2 The continuous profits from the sales of Roundup supported the company’s early investments in biotechnology in the 1980s. However, due to the expiration of the company’s long-time patent on Roundup’s active ingredient, glyphosate, the reliable profit-maker was in danger, especially since glyphosate is easy to produce and agrochemical companies were able to launch competitive product lines.

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