Advances in Communication Research to Reduce Childhood by Jerome D. Williams, Keryn E Pasch, Chiquita A. Collins

By Jerome D. Williams, Keryn E Pasch, Chiquita A. Collins

Rates of youth weight problems are alarmingly excessive and lengthening every year. stories have proven that overweight teenagers usually tend to turn into overweight adults and are inclined to endure with a number of healthiness outcomes like heart disorder, hypertension, and kind II diabetes, between others. reviews additionally point out that tv viewing and publicity to advertisements for nutrition items impacts kid's attitudes towards, meals personal tastes and nutrition buy requests for meals with low dietary price. you will need to greater comprehend the function of media in early life weight problems and to benefit how media can be used to handle this factor in a favorable means. This booklet specializes in communique and media learn which may affect lowering adolescence weight problems. Emphasis is put on subject matters regarding how the media speak health-related messages approximately meals, nutrients and nutrition that impact youth weight problems. specific emphasis is at the new media, given the truth that media now have extra imperative roles in socializing today’s childrens and formative years than ever earlier than. advertising messages achieve younger shoppers via a number of cars – broadcast and cable tv, radio, magazines, pcs during the web, track, cellphones – and in lots of varied venues – houses, colleges, child-care settings, grocery shops, procuring department stores, theaters, sporting activities, or even airports. additionally, given the disparity in weight problems charges among childrens of colour and the overall inhabitants, certain awareness is given to investigate on media concentrating on those populations.

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Extra info for Advances in Communication Research to Reduce Childhood Obesity

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Sonya A. Grier and Vikki C. Lassiter 343 Latino Youth and Obesity: Communication/Media Influence on Marketing ......................................................................... Amelie G. Ramirez, Kipling Gallion, and Rebecca Adeigbe 367 Targeted Marketing of Junk Food to Ethnic Minority Youth: Fighting Back with Legal Advocacy and Community Engagement ............................................................... Karen Kramer, Liz Schwarte, Mariah Lafleur, and Jerome D. Williams 389 Part VI 19 20 21 Communicating About Physical Activity Physical Activity, Media, and Marketing: Advances in Communications and Media Marketing ..............................................

Htm. Accessed 3 Feb 2012. Centers for Disease Control and Prevention. (2011). Obesity among low-income preschool children. pdf. Accessed 9 Feb 2012. da Veiga, G. , da Cunha, A. , & Sichieri, R. (2004). Trends in overweight among adolescents living in the poorest and regions of Brazil. American Journal of Public Health, 94, 1544–1548. Dietz, W. (1998). Health consequences of obesity in youth: childhood predictors of adult disease. Pediatrics, 101, 518–525. Dietz, W. , & Bellizzi, M. C. (1999). Introduction: the use of body mass index to assess obesity in children.

A. Collins et al. state consumer rights laws provide a potential basis for challenging target marketing of junk food to ethnic minority youth. The authors also stress the critical need for communities to become “agents of change” by increasing awareness among its residents, challenging target marketing of unhealthy foods, and mobilizing their efforts with other stakeholders to impact public policy in creating healthier food environments. Engaging in physical activity on a daily basis is the cornerstone of health and well-being.

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